Tag Archives: Emily Huddart Kennedy

Consume this! Eating for taste and eating for change

Building on the insights from our new foodies-picturearticle in Social Forces, Emily Huddart Kennedy, Shyon Baumann and I blogged this week for the ASA Section on Consumers & Consumption. We discuss some of our findings on social status and ethical food consumption, the idea of “Cultural Capital 2.0,” and a visit to a farm-to-table restaurant in Victoria.

Check it out here!

Organic vs. local? New article in Canadian Food Studies

Photo of purple cauliflower. By Suzie's Farm on Flickr Creative Commons.

Photo by Suzie’s Farm: https://flic.kr/p/e9ouDX

Who buys organic food, and who prioritizes local food?

We provide some insights on this question in a new article published by Canadian Food Studies. The article, authored by Shyon Baumann, Athena Engmann, Emily Huddart-Kennedy and me, is based on a survey of food shoppers in Toronto. Here are a few of our key findings:

  • The intention to buy organic food tends to be associated with parents who have children under the age of five. Health and taste concerns are top of mind in informing their purchases.
  • The intention to buy local food tends to be associated with educated, white women consumers. For these shoppers, collectivist concerns like the environment and supporting the local economy are a key motivator.
  • We argue that the predominant ‘individualist’ vs. ‘collectivist’ framing in the scholarly literature should be reformulated to accommodate an intermediate motivation.
    • Organic food consumption is often motivated by a desire to consume for others (e.g. children) in ways that aren’t straightforwardly individualist or collectivist, but that instead exemplify a caring motivation that falls somewhere between the two.

Article published on food activists in Journal of Consumer Culture

An article I co-authored with Professors Emily Huddart Kennedy and John Parkins is now available online at the Journal of Consumer Culture. “Food activists, consumer strategies, and the democratic imagination: Insights from eat-local movements” explores some of the tensions around social movements based on ‘shopping for change.’ Here is the abstract: Continue reading