In a Poetics article co-authored with Tyler Bateman and Shyon Baumann, we investigate how meat is covered in public discourse. We use topic modelling to map the discourse as it appears in news media and on blogs. We find that meat is a commodity with a highly ambiguous status. On the one hand, it is connected to environmental risks, health risks, and business risks. On the other hand, meat has a benign, taken-for-granted quality that makes these risks disappear from public view. When we compare how newspapers and blogs discuss meat, we find that blogs tend to give more emphasis to meat’s risks.